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ANALISIS KUALITAS PELAYANAN, PENGARUHNYA TERHADAP IMAGE
Title: ANALISIS KUALITAS PELAYANAN, PENGARUHNYA TERHADAP IMAGE
Category: Literature / English
Details: Words: 5504 | Pages: 23.4 (approximately 235 words/page)
ANALISIS KUALITAS PELAYANAN, PENGARUHNYA TERHADAP IMAGE
ANALISIS KUALITAS PELAYANAN, PENGARUHNYA TERHADAP IMAGE
(Studi Pada Penderita Rawat Inap Rumah Sakit)
Hanif Mauludin§
Abstract
The study was undertaken with the rationale that service quality is an important aspect for organization leaders to consider, especially for service oriented organizations to satisfy their customer. Satisfying the customers provides the organization with a good corporate image. A good corporate image serves as an effective strategy in winning the competition with other businesses of the same type. …showed first 75 words of 5504 total…
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…showed last 75 words of 5504 total…Dan Pengendalian”, Salemba Empat, Jakarta.
Parani Samsul Bahri, (1997), “Analisis Perilaku KUD Mandiri Terhadap Kualitas Pelayanan Usaha KUD”, Tesis Universitas Brawijaya, Malang.
Parasuraman, Valerie, Zeithaml and Leonard L.Berry, (1985), “A Conceptual Model Of Service Quality and Tis Implication for Future Research”, Journal Of Marketing.
Parasuraman, (1988), “SERQUAL, A Multiple-Item Scale For Measuring Consumer Perception Of Servoce Quality”. Journal Of Marketing. Vol 64.
Tjiptono Fandi, (1997), Strategi Pemasaran, Andi Offset, Yogyakarta.
Swasto Bambang, (1992), Citra Perusahaan Dan Beberapa Faktor Yang Mempengaruhinya.
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