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Advertisng And Psychology
Title: Advertisng And Psychology
Category: Literature / English
Details: Words: 9543 | Pages: 40.6 (approximately 235 words/page)
Advertisng And Psychology
Advertising And Psychology
The Purpose of Advertising
The primary purpose of advertising is to sell the advertised product but advertising has many other purposes. Each advertising campaign is built for a particular purpose or to help meet specific goals. According to Shirley F Milton there are ten main functions of advertising. The first is communicating the brand personality. The campaign must convey the type of company that is selling the product. The second is indicating …showed first 75 words of 9543 total…
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…showed last 75 words of 9543 total…any successful business.
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**Bibliography**
Bibliography
Article
“Best Spots of 2000”; Adweek Vol. XXXVIII no.41, October 9, 2000
Doliver, Mark. “They’re No fools, Those Kids”; Adweek Vol. XXXVIII no.6, February 5, 2001
“Lycos”; Adweek Vol. XXXVIII no.41, October 9, 2000
Book
Milton, Shirley F. Advertising for Modern Retailers; Fair Child Publications, Inc. NY NY; 1974
Packard, Vance. The Hidden Persuaders; Van Rees Pres. NY NY; 1957
Web Page
Taflinger, Richard F. “Taking Advantage; internet web page “http://www.wsu.edu :8080/`tafinge/advant.html; February 10, 2001
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