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Amazon.com: Expanding Beyond Books case study plus extra questions
Title: Amazon.com: Expanding Beyond Books case study plus extra questions
Category: Business & Economy
Details: Words: 3410 | Pages: 14.5 (approximately 235 words/page)
Amazon.com: Expanding Beyond Books case study plus extra questions
Problems in Management
March 12, 2003
Amazon.com: Expanding Beyond Books
1. Analyze the company's history, development, and growth.
§Amazon.com founded in 1994 in Seattle by Jeff Bezos
§Virtual store front on the internet -No physical store
§As of now, 2 warehouses and 1600 employees
§ million cumulative customers
§1996 -0,000 in the first half spend on advertising and marketing
§End of 1997, Amazon had found its millionth customer
§In 1998 Amazon.com added music
§In July 1998 profits at the 400% level
§In 1998- .5 million on marketing -…showed first 75 words of 3410 total…
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…showed last 75 words of 3410 total…become a brand known for its highly efficient web buying experience and outstanding customer service because customers trust the businesses they know.
Market valuation of Amazon.com in comparison to other well-known companies
Market Val $BRevenues $BValue/ Revenues
Microsoft (3/15)418.614.4828.9
Intel (3/15)196.626.37.5
AMAZON.COM (3/15).10 [#TEXT2#].61 18.2
Federated Dept. Stores8.515.80.5
Kmart7.533.70.2
Toys `R' Us5.211.40.5
Apple Computer4.66.90.7
Circuit City3.79.30.4
Barnes and Noble (3/15)2.0530.7
Borders (3/15)1.0792.60.4
Data Table adapted from data in Business Week December 14,1998
Original data Dec 1,1998 from Bloomberg, Analysts, and Business Week
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