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Arm & Hammer
Title: Arm & Hammer
Category: Literature / English
Details: Words: 395 | Pages: 1.7 (approximately 235 words/page)
Arm & Hammer
October 4, 2000
Arm & Hammer
It seems that Church and Dwight have tried to exploit the Arm & Hammer name by putting it on many different products. This has diluted the brand name recognition that has made Arm & Hammer synonymous with baking soda.
Strengths include: Brand name recognition in U. S., variety of uses for product, Davies – CEO experience with company, stock voting requirements, staggered board terms, severance agreements, marketing/consumer products experience on board, environmental policies, environmental …showed first 75 words of 395 total…
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…showed last 75 words of 395 total…of strategy. “Sudz by Arm & Hammer” could be the type of emphasis used in the advertising. This would still exploit the brand name recognition of Arn & Hammer.
The name Arm & Hammer used to mean one product, baking soda. Now if the wife sends hubby to the store with Arm & Hammer on the list, she might get baking soda, toothpaste, laundry detergent, etc. The use of the brand name has been hammered into the ground.
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