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Business Buying Behavior and Buying Process.
Title: Business Buying Behavior and Buying Process.
Category: Society & Culture / Education
Details: Words: 2924 | Pages: 12.4 (approximately 235 words/page)
Business Buying Behavior and Buying Process.
Buyer behavior can be defined as the activities and decision processes that involves in choosing between alternatives, procuring and using products or services.
The behavior of buyers is influenced by various factors, we can broadly categorize them in two categories of influence
1. Endogenous factors (i.e. factors that are internal to the individual). These influencers are needs and motives, learning, attitudes, personality and self concept.
2. Exogenous factors (i.e. factors that are external to the …showed first 75 words of 2924 total…
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…showed last 75 words of 2924 total…references. Retrieved March 21, 2004 from http://www.managementfirst.com/e_business/interviews/ellis.php
Cross-cultural industrial organisational buying behaviour in China (n.d.) Electronic references. Retrieved March 21, 2004 from http://www.iae.univ-poitiers.fr/EURO-ASIE/Docs/Asia-in-extenso-Ellis&alii-oct2002.pdf
Business buying behaviour (n.d.) Electronic references. Retrieved March 21, 2004 from http://www.marketingteacher.com/powerpoint/e.Buyer%20Behaviour%205.ppt
fashion net - the guide to all things chic (n.d.) Electronic references. Retrieved , 2006 from www.fashion.net
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