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Case Study: Relationship Marketing Plan for Loewe
Title: Case Study: Relationship Marketing Plan for Loewe
Category: Business & Economy / Marketing and Advertising
Details: Words: 292 | Pages: 1.2 (approximately 235 words/page)
Case Study: Relationship Marketing Plan for Loewe
WHAT IS RELATIONSHIP MARKETING?
Relationship marketing is a business philosophy which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers.
The concept emerged at the early 1980's.
LOEWE COMPANY PROFILE
Loewe AG is a German corporation with the headquarters in Kronach.
It is a audio/video technologies company which as well has partnerships and subsidiaries in other European countries such as; …showed first 75 words of 292 total…
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…showed last 75 words of 292 total…at the headquarters
- Gifts and cards on special events
- Training offers according to corporate culture
- Newsletters about corporate information
- Organized feedback meetings
- Show special interest about problems
- Increased quality of service
- Special treatment
- Effective rewarding system
- Presence in technological B2B fairs (ex: CeBiT International)
- Team-building, orientation, brainstorming activities (for employees as well)
CONCLUSION
The most important thing is that LOEWE makes sure that it delivers satisfaction to the customers (before, during and after selling)
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