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Cultural Aspects of marketing strategies
Title: Cultural Aspects of marketing strategies
Category: Social Sciences / Politics
Details: Words: 7236 | Pages: 30.8 (approximately 235 words/page)
Cultural Aspects of marketing strategies
1 International Marketing Strategy
Strategy is a firm's theory about how to compete successfully. It represents the
cumulative direction of the organization, given the internal and external factors.
An International Marketing Strategy has to ensure that the firm's overall business
strategy is supported. You can divide three forms of business strategies:
-differentiation
-cost leadership
-focus
The differentiation strategy requires special features to differentiate from competitors from the customer's point of view. These features may affect the …showed first 75 words of 7236 total…
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…showed last 75 words of 7236 total…Freiburg 2001
Nieschlag, R., Dichtl, E., Hörschgen, H.: Marketing; Berlin 1991
Pepels, W.: Lexikon des Marketing; München 1996
Poth, L. G., Poth, G. S.: Kompakt-Lexikon Marketing, Neuss 2003
Schierenbeck, H.: Grundzüge der Betriebswirtschaftslehre - 15.überarbeitete
und erweiterte Auflage; - München; Wien;Oldenburg 2000
Schneck, O.: Lexikon der Betriebswirtschaft - 3500 grundlegende Begriffe für
Studium und Beruf; München 2005
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