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Impact of e-commerce Upon Strategy in the Art Industry
Title: Impact of e-commerce Upon Strategy in the Art Industry
Category: Literature / English
Details: Words: 4840 | Pages: 20.6 (approximately 235 words/page)
Impact of e-commerce Upon Strategy in the Art Industry
Impact of e-commerce upon strategy in the Art industry
A report presented to
The Graduate School of Business
University of Cape Town
In partial fulfillment of the requirements for the
Strategy Course
Morné Bowers - Alewyn Brönn - Arno Döckel - Clement Mamathuba -
Mthwalo Mthwalo - Mike Robinson - Roderick Wolfenden
September 2000
Table of Contents
1 Introduction 1
2 Analysis of the industry before the impact of e-commerce 2
2.1 Overview 2
2.2 Factors shaping the industry now 2
2.3 Who are the different players? 5
The Art …showed first 75 words of 4840 total…
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…showed last 75 words of 4840 total…focus of the business. For example, pre-internet and e-commerce, the core competence of the artist was doing the work. The success of the business rested largely in the hands of the artist. Sales and marketing activities were left to the galleries to contend with. Now, the artist must become a marketer, understanding the complexities associated with customer relationship management.
Shared vision: Finally, the artist must establish a grand vision for the business
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