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Information Design
Title: Information Design
Category: Literature / English
Details: Words: 550 | Pages: 2.3 (approximately 235 words/page)
Information Design
What in the world is ‘Information Design’?
Information Design is the science concerned with making
information accessible and usable by consumers. It
is an interdisciplinary science that combines the knowledge
of typography, graphics, photography, illustration
(from the Visual Arts), blends it with an understanding
of principles of cognition, memory, channel capacity
(from psychology), and then applies it within the framework
of consumer behaviour (from marketing).
Whew! Wonderful, but what does it mean in
a practical …showed first 75 words of 550 total…
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…showed last 75 words of 550 total…old form. But with each successive
data set processed, the staff became progressively
faster, and by round five, the new form was being
processed about 30 seconds faster than the old form—
despite being five pages longer!
Hmmm…but apart from productivity and
efficiency improvements, does it have an
impact on larger issues of marketing and
branding?
Modern organizations have become so intensively information-
orientated that their visible ‘positioning’ in the
consumers mind has radically changed.
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