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Is advertising ethical
Title: Is advertising ethical
Category: Law & Government / Government & Politics
Details: Words: 1198 | Pages: 5.1 (approximately 235 words/page)
Is advertising ethical
Introduction
Advertiserˇ¦s main purpose is to make consumers aware of new products and services and to persuade them to buy. Granted advertising does differ from the news and entertainment media, but that doesnˇ¦t mean it should not have to follow similar ethical standards. Advertising, too, should be held to the truth, as many people take it at face value and gullibly believe all or most of what is said. Although it is true …showed first 75 words of 1198 total…
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…showed last 75 words of 1198 total…the sense that consumers were being deceived by the slogan's clever wording. Personally, she was surprised that neither Wal-Mart nor the competitors had completed any research to determine the level of consumer confusion. One day in class she conducted an informal survey. She asked her students, "What do you interpret the phrase 'Always The Low Price, Always' to mean?" Nine students of 10 affirmed the competitors' complaint that the slogan meant the lowest price.
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