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Japanese Media Overview
Title: Japanese Media Overview
Category: Literature / English
Details: Words: 1170 | Pages: 5.0 (approximately 235 words/page)
Japanese Media Overview
Japanese media overview
Physically, the mass media in Japan are quite similar to those in any developed nation, although perhaps somewhat more advanced. In organizational structure, however, Japanese media are unique. Individual elements of the Japanese media mix may resemble counterparts in other nations, but the combination is purely Japanese.
The primary characteristics of Japanese mass media are the influence of the national daily newspapers and the Japan Broadcasting Corporation (Nihon Hoso Kyokai, or NHK) …showed first 75 words of 1170 total…
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…showed last 75 words of 1170 total…year (under the direction of NHK) (Cooper-Chen, 1997, pp. 218-219). Satellite receiver penetration was 27.9 percent in 1995 (NHK, 1995, p.17). Cable television penetration, however, is relatively low, with figures varying between 7 percent (NHK, 1995, p. 17) and 25 percent (Cooper-Chen, 1997, p. 107).
BIBLIOGRAPHY
Cooper-Chen, A. (1997). Mass Communication in Japan. Ames: Iowa State University Press.
DeMente, B. (1992). Everything Japanese. Chicago: Passport Books.
NHK (1995). “The Japanese and Television.” Tokyo: NHK Public Opinion Research Division.
Schodt, F. (1986). Manga! Manga! The World of Japanese Comics. Tokyo: Kodansha.
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