| |
Lucent Technologies
Title: Lucent Technologies
Category: Science & Technology
Details: Words: 609 | Pages: 2.6 (approximately 235 words/page)
Lucent Technologies
LUCENT TECHNOLOGIES
In 1996, AT&T decided to split into three different companies. These new
companies were the new AT&T, NCR, and Lucent Technologies. Lucent Technologies is
one of the leading designers, developers, and manufacturers of telecommunications
systems, software, and products. They are beginning to emerge as a Fortune 100
company. Lucent Technologies builds local networks, business telephone systems, and
consumer telephones that access the global networks. Lucent Technologies was
launched with an initial public stock …showed first 75 words of 609 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
|
|
…showed last 75 words of 609 total…customers want.
ADVERTISING STRATEGY
The company’s name, Lucent Technologies, was thought of after many interviews
with customers and other stakeholders. Lucent means, “Marked with clarity, or glowing
with light”. Lucent Technologies logo is supposed to be a bold, red, hand-drawn
innovation ring.The company’s slogan is, “We make the things that make communicationswork.
LUCENT’S COMPETITOR
-DSC Communications
-General Electric
-Hitachi
-Intel
-Matsu*censored*a
-Microsoft
-Motorola
-Nokia
-Sony
-Toshiba
-U.S. Robotics18
Need a custom written paper?
|
|
|
