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Macmillan Cancer Relief: Advertising Campaign
Title: Macmillan Cancer Relief: Advertising Campaign
Category: Literature / North American
Details: Words: 5085 | Pages: 21.6 (approximately 235 words/page)
Macmillan Cancer Relief: Advertising Campaign
Macmillan's help is at hand
Although the government has increased its investment in primary cancer treatment, patients still face difficulty accessing benefits. Macmillan Cancer Relief believed it was time for a campaign to tackle the financial hardship of patients.
Macmillan hired your agency to design the campaign and supplied you with the following objectives.
Objectives
To generate publicity and to highlight benefits such as disability allowance.
To drive traffic to the campaign website and hotline.
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…showed last 75 words of 5085 total…Promotion and Integrated Marketing Communications. Thomson Learning
White, R., (2000) "Advertising", 4th edition, McGraw Hill, Glasgow.
Williams, A. (2005) Contemporary Advertising. Boston, Mass : McGraw-Hill.
Yvonne, M. (2002) The practice of market and social research: an introduction. Harlow: Financial Times Prentice Hall, 2002
Journals:
One-fifth of women still not checking for breast cancer, Practice Nurse, 09536612, 11/12/2004, Vol. 28, Issue 8
Websites:
http://en.wikipedia.org/wiki/Macmillan_Cancer_Relief
http://www.promo.lbc.co.uk/events/coffee_morning/
www.motto.com/glossary.html
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