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Reebok Audit
Title: Reebok Audit
Category: Literature / English
Details: Words: 2954 | Pages: 12.6 (approximately 235 words/page)
Reebok Audit
Reebok
INTRODUCTION OF THE FIRM
History
Reebok started in 1979 by Paul B. Fireman. Fireman was first interested in Reebok when he saw some British athletic shoes that were made by Reebok International, the European company. The first British company was started in the 1890s in England producing world-class athletic shoes. The head of the original company was Joseph William Foster, and in 1958 his two grandsons founded Reebok, which was named after African gazelles (Hast, 1988). Fireman …showed first 75 words of 2954 total…
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…showed last 75 words of 2954 total…Mark (2000), ˇ§Fireman Express Optimism, Points to Reebokˇ¦s DMX,ˇ¨ Sporting Goods Business, 33, 5 (March), 25.
ONLINE SOURCES
Athletic Shoe Industry, www.albion.edu/student/gbeaty/shoe_industry.htm (accessed 7/29/00)
Industry Analysis, www.askjeeves.com (accessed 7/29/00)
Nike Home Page, www.nike.com (accessed 7/29/00)
Reebok Company Description, www.corporateinfomation.com (accessed 7/16/00)
Reebok of America, Inc. www.geocities.com/TimesSquare/1848/reebok.html
(accessed 7/27/00)
Reebok Home Page, www.reebok.com (accessed 7/14/00
US Athletic Footwear Market, www.sportlink.com/research.html (accessed 7/27/00)
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