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The Effect of Language on International Marketing
Title: The Effect of Language on International Marketing
Category: Business & Economy / Marketing and Advertising
Details: Words: 3267 | Pages: 13.9 (approximately 235 words/page)
The Effect of Language on International Marketing
Index
* Introduction
* Definition of Culture
* Significance of Language
* The Impact of Language on Communication Decisions
* The Impact of Language on Product, Distribution and Pricing Decisions
* Examples of Language Blunders Made by International Marketers
* Conclusion
* Recommendations
* References
Introduction
Marketing in the simplest description attempts to understand customers in terms of what they buy, when they buy, why they buy, how much they buy, where they buy it, and with what they buy. Internationally, this means understanding …showed first 75 words of 3267 total…
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…showed last 75 words of 3267 total…Shackles. June 1998.
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"XRobbins, S. Bergman, I. R. Stagg and M. Coulter. Management Second Edition. Prentice Hall International, 2000.
"XThe Egyptian Market.
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"XUmoren, U.E. Anthropology Contextualized in Nigerian Peoples and Culture. An unpublished monograph, RSUST, Port Harcourt, 1996.
"XUsunier, Jean-Claude. International Marketing. Prentice Hall International UK Ltd., 1993.
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