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The importance of combining both online and
offline advertising for online businesses
Title: The importance of combining both online and
offline advertising for online businesses
Category: Business & Economy
Details: Words: 1815 | Pages: 7.7 (approximately 235 words/page)
The importance of combining both online and
offline advertising for online businesses
The internet is a huge business and its constant and significant growth attracts more and more businesses to be online. In 2004, online sales reached 7 billion (www.comscore.com with more than 812 million internet users (www.internetworldstats.com/stats.htm). All these internet users are potential customers and it is essential to exploit such an opportunity.
However promotion is crucial, not only to increase traffic. A basic principle is: if people do not know you, they …showed first 75 words of 1815 total…
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…showed last 75 words of 1815 total…amp;gt;www.leveltendesign.com/kb/articles/blending_online_offline_promotions.php
*<Tab/>www.paynetsystems.com/blog/2004/12/offline-advertising-strategies.html
*<Tab/>www.successfuloffice.com/dont-forget-about-offline-advertising.htm
*<Tab/>www.thinkmetrics.com/comparing-online-and-offline-marketing.php
*<Tab/>www.webpronews.com/ebusiness/smallbusiness/wpn-2-20021226OnlinevsOfflineAdvertising.html
Book
*<Tab/>Wright, R. (2003) The Ultimate Dictionary of Business and Marketing, London, Earlybrave Publications Ltd
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