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Tivo Strategic Analysis/Marketing Case Study
Title: Tivo Strategic Analysis/Marketing Case Study
Category: Society & Culture / Education
Details: Words: 3530 | Pages: 15.0 (approximately 235 words/page)
Tivo Strategic Analysis/Marketing Case Study
TIVO STRATEGIC ANALYSIS
TiVo Inc., based in Alviso, CA, was incorporated in 1997. The founders, Michael Ramsay and James Barton, initially founded TiVo as a home networking business to offer a plethora of interactive features to consumers within the home. Early venture capitalists joining Ramsay and Barton on this idea honed their business vision and advised TiVo to focus on one household feature first before expanding into a wider variety of applications. They felt as though …showed first 75 words of 3530 total…
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Rojas, P. (2004). The Engadget Interview: Mike Ramsay, CEO of TiVo. Retrieved on February 3, 2005, http://www.engadget.com/entry/5844164528551586/
Swann, P. (2005, Jan 24). What should TiVo do Next? Retrieved February 3, 2005, from http://www.tvpredictions.com/nexttivo012405.html
TiVo. (2005, Jan. 31). New TiVo Application Platform Opens Its Doors to Third Party Developers. Retrieved February 2, 2005, from http://www.tivo.com/5.3.1.1.asp?article=238
Yoffie, D., Yin, P. & Darwall, C. (2004, Feb.12). Strategic Inflection:TiVo in 2003 (A). Harvard Business School (9-704-425).
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