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What is Direct Marketing
Title: What is Direct Marketing
Category: Literature / English
Details: Words: 2011 | Pages: 8.6 (approximately 235 words/page)
What is Direct Marketing
The term ˇĄDirect Marketing' is reputed to have been used for the first time in the 1960s, by Lester Wunderman. For many years direct marketing was synonymous with direct mail and mail-order, probably because these were the most common approaches utilized by direct marketers to sell their products. However, today's direct marketers have a plethora of approaches at their disposal including direct mail, telemarketing, direct response television advertising, door-to-door and the Internet among others. Direct …showed first 75 words of 2011 total…
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…showed last 75 words of 2011 total…Marketing databases became more widespread and have provided the most significant impetus to industry growth. Indeed, today's direct marketers see the database as a vital element in their communications strategies. While the move from manual files to computer files will greatly increased the amount of information which could be stored on customers, and facilitated easier access to data. Databases can be compiled in-house or, alternatively, they may be purchased from any number of database suppliers.
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