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strategic management: cocacola
Title: strategic management: cocacola
Category: Literature / English
Details: Words: 3700 | Pages: 15.7 (approximately 235 words/page)
strategic management: cocacola
Company History
Dr. John S. Pemberton in Atlanta, Georgia invented Coca-Cola in May 1886.
During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total sales for that year of .
Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day.
The Company is the world's leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups.
The Company and its subsidiaries employ …showed first 75 words of 3700 total…
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…showed last 75 words of 3700 total…name Coca-Cola Coke
The image of the company/product (the real thing)
Their position in the market
Their weakness
The fact that the product can be easily substituted (customers will go for a cheaper alternative if need be since the product is not that dissimilar in taste and appearance to rival products)
I see their main opportunity as the company forging new markets and their main threat is the presence and continuing growth Pepsi-Cola.
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