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strategies of aol
Title: strategies of aol
Category: Literature / English
Details: Words: 723 | Pages: 3.1 (approximately 235 words/page)
strategies of aol
A. Business Strategies
1. Strategic Objectives
Brand Name Recognition
Alliances with Suppliers to provide Customers with "one-stop shopping"
Develop massive customer base
Create an easy internet/email service
Create non-financial costs to customers to dissuade them from moving to competitors
2. Cost Strategy
Profits mater more than growth
Make cost to switch not financially practically
Make it financially difficult for competitors to contend with AOL
3. Differentiation Strategy
Provide on-line features with special offers to AOL subscribers
Attract …showed first 75 words of 723 total…
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…showed last 75 words of 723 total…in a secure and make it difficult to switch
format internet providers
Cost Strategy
#Increase monthly access fee #Charge premium rates for Cash surplus secures position
privilege to advertise on any new delivery platform
on AOL
Differentiation
Strategy #Provide user-friendly access *AOL brand name creates Lower costs of acquiring new
immediate value to suppliers subscribers make it difficult
for others to compete without
suffering a financial hardship
* is Strength of AOL
# is Weakness of AOL
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