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…showed last 75 words of 448 total…loss of life. This decision reflects a company whose guiding principles are deeply integrated throughout the organization. As a family, they sustained a significant monetary loss; with courage, they went back to the lab and improved their product. Without a doubt, they have embraced their Credo. These ethical principles have shaped the organizational culture and philosophy with a strong sense of responsibility and accountability to their customer, employees, and stockholders, uncommon in corporate America today.