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Marketing plan for amazon.com

Title: Marketing plan for amazon.com
Category: /Business & Economy/Marketing and Advertising
Details: Words: 4601 | Pages: 17 (approximately 235 words/page)
Marketing plan for amazon.com
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…showed last 75 words of 4601 total…customer community helps to keep customers coming back to the site. It also helps shoppers identify with the brand. Amazon has built a loyal customer base of millions, thanks to a highly efficient web buying experience and outstanding customer service. With some controlling interest in popular Web sites, word-of-mouth from users, the ease of communication using e-mail and options such as gift certificates, Amazon.com has created one of the most popular home-shopping sites today.

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