HRM should be employee advocates first, management second, because HR needs to be seen as a representative of employees, helping them meet their personal and professional goals. The role of Human Resource Management must constantly be refined to add greater value to an organization . HRM has a responsibility to employees to provide for their long-term development and a commitment to continuously afford employees with opportunities for personal and professional advancement. Today, many companies are providing …showed first 75 words of 1127 total…

…showed last 75 words of 1127 total…Aid during the Downturn" Wall Street Journal New York: Mar 28, 2001. Stopper, William G. "Reengineering Levi Strauss & Co.: We Met the Enemy and It was HR" Human Resource Planning Tempe: 1998. Stopper, William G. & James Walker. "Developing Human Resource Leaders" Human Resource Planning Tempe: 2000. Troy, Mike. "Retailers Ramp Up Employee Perks" DSN Retailing Today New York:2000. Wright, Patrick. "Human Resources and Sustained Competitive Advantage: A Resource Based Perspective" International Journal of Human Resource Management Tempe: 1994 ------------------------------------------------------------------------ **Bibliography**