Company History Dr. John S. Pemberton in Atlanta, Georgia invented Coca-Cola in May 1886. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total sales for that year of $50. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day. The Company is the world's leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups. The Company and its subsidiaries employ …showed first 75 words of 3505 total…

…showed last 75 words of 3505 total…Coca-Cola Coke  The image of the company/product (the real thing)  Their position in the market Their weakness  The fact that the product can be easily substituted (customers will go for a cheaper alternative if need be since the product is not that dissimilar in taste and appearance to rival products) I see their main opportunity as the company forging new markets and their main threat is the presence and continuing growth Pepsi-Cola. ------------------------------------------------------------------------ **Bibliography**