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Letter "A" » advertising campaign
«It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.»
«If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.»
«The Soviet Union, which has complained recently about alleged anti-Soviet themes in American advertising, lodged an official protest this week against the Ford Motor Company's new campaign: 'Hey you stinking fat Russian, get off my Ford Escort.'»
«Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.»

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